It takes a lot of legwork (and finger-crossing) to stand out amid scores of streaming services and FAST channels.
What do you recommend? For Wurl, the solution to the discovery and attention bottleneck is to plan campaigns only for audiences that it determines are most likely to convert based on what else they watch and for how long. Specifically, Wurl considers viewing hours and number of channels watched for a particular content category, such as food or home improvement, when planning a target audience for campaigns promoting channels or shows in that category. Wurl hits target viewers with a CTV ad for a channel or show they might like based on what they've watched, then retargets the same viewers with mobile ads based on IP addresses and device ID.
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