"Over the years, we've seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice and much more. We know people find this information useful, so we're developing ways to make it even easier to access across Google products. This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations."
"Since establishing that deal, Reddit's referrals from Google have skyrocketed, which is a big reason why it's now seeing so much traffic. Which points to opportunity for marketers, and if you're trying to get your head around Generative engine optimization (GEO), and optimizing your web presence for AI-generated discovery, Reddit may well be the key platform that you need to enhance your focus on."
Reddit signed a deal with Google granting exclusive access to Reddit data for Search and generative AI projects. Google will develop content-forward displays of Reddit information across its products to make search results and participation in Reddit communities easier. After the deal, Reddit referrals from Google skyrocketed and contributed significantly to Reddit's traffic growth. Marketers gain opportunity as Reddit becomes important for Generative Engine Optimization (GEO) and AI-generated discovery. Reddit provides tools that surface trending topics and enable focus on specific conversations. Businesses should establish a Reddit presence and engage within subreddits to reach users seeking specific answers despite a smaller overall audience.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]