""We're always looking for ways to drive users to stay. And social media has done such a good job with that 'scarcity brain' mentality, where, like it or not, there's always another thing to scroll to.""
""Mula's recommendations run the gamut from text-based articles and fan forum posts, to ecommerce listings and vertical video, the latter of which On3 has been adding to its content mix through a separate partnership with publisher video monetization company EX.CO.""
Publishers are addressing traffic declines from search and social media by maximizing revenue per session (RPS). On3, a sports site, employs an RPS strategy to retain its 15 million unique monthly visitors. The site integrated Mula's content recommendation feed to enhance user engagement and maintain RPS despite traffic drops. This AI-driven feature personalizes content recommendations based on user interests, and On3 plans to expand its use across more platforms, including mobile apps and fan forums, to further boost engagement and revenue.
Read at AdExchanger
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