The article discusses the challenges new bingo operators face in the saturated UK market. With numerous established brands, it emphasizes that newcomers must not only provide innovative games and competitive bonuses but also create a safe, user-friendly experience to attract players. Insights from Kati Saari of Bojoko highlight the significance of strong affiliate partnerships, which can enhance credibility and visibility for new bingo sites, making them more appealing to potential customers while ensuring financial efficiency.
New bingo sites must deliver more than new games and bonuses; they need to provide a clear, safe experience and stand out in a crowded market.
A strong affiliate presence is crucial for new bingo sites, as it enhances credibility and improves financial efficiency compared to traditional advertising.
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