"The campaign has fundamentally changed the way that reed.co.uk views brand advertising in general, and that primarily has to do with the fact that the results from this have been way over and above our expectations."
"We are very proud that the work we have done for reed.co.uk won at the IPMs last night. The campaign demonstrates the power of combining great audience insight with a creative idea."
iCrossing achieved gold at the IPM Awards for their YouTube Trueview campaign for reed.co.uk, aimed at raising brand awareness and driving traffic. The campaign featured a humorous video that garnered 1.5 million views in a month and increased website traffic by over 13%. It set a UK record with a 3.6% click-through rate. Jamie Bodkin from reed.co.uk noted the campaign changed their view on brand advertising, while Tom Jones from iCrossing emphasized the importance of audience insight and creativity in achieving these results.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]