How the attention challenge is evolving: Insights from Sharethrough's Richard Ottoy - ExchangeWire.com
Briefly

from Exchangewire6 months ago
Our recent research shows that 79% of consumers use a second screen while watching TV, especially during commercial breaks.
Exchangewirehttps://www.exchangewire.com/blog/2023/11/13/how-the-attention-challenge-is-evolving-insights-from-sharethroughs-richard-ottoy/
Our early research led to us developing the first native ad exchange, which was based on the research results that ads perform better when they fit in with the user experience and expectations.
Exchangewirehttps://www.exchangewire.com/blog/2023/11/13/how-the-attention-challenge-is-evolving-insights-from-sharethroughs-richard-ottoy/
Read at Exchangewire
#attention challenge #ad formats #consumer attention #advertisers #user experience
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