Google Merchant Center has launched a new feature allowing merchants to offer 'first order' discounts, now visibly labeled in Google Shopping Ads. This initiative aims to attract new customers by highlighting discounts specifically for first-time shoppers. The feature has been spotted in ads, suggesting a strategic pivot towards enhancing customer acquisition. A similar concept of '1st order price' was observed 9 months ago, indicating ongoing development and testing by Google in its advertising tools. This evolution reflects Google's commitment to improving the shopping experience for new customers.
The recent introduction of the 'first order' discount field by Google Merchant Center is set to enhance visibility in Google Shopping Ads, evidencing Google's ongoing efforts to optimize advertising strategies for new customer acquisition.
As Google continues to iterate on its features, the emergence of the 'first order' label signifies a strategic shift to attract first-time shoppers, an informed move that aligns with ecommerce trends.
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