"One thing I've seen folks get confused about is that "searching for your site's name" can be very different depending on what you consider your site's name to be. If your site's name is "Aware_Yak6509 Productions" and if your homepage is indexed, then probably you'll find your site in the search results for that name (what else can a search engine reasonably show?)."
"On the other hand, if your site's name is "best web online .com" then almost certainly just having your homepage indexed is not going to get your pages shown for those searches. The reason is primarily because search engines assume that people doing those searches ("best web online") are not actually looking for your homepage - it's a combination of generic words, not something that uniquely identifies your homepage."
Choose a site name that can reasonably be expected to rank for that exact name in search results. Distinctive names that uniquely identify a homepage tend to appear when searched, while generic combinations of common words usually do not. Search engines treat generic queries as informational or comparative intent rather than navigational intent targeting a specific homepage. Simply having a homepage indexed is often insufficient for generic names to appear in search results for those queries. Select a site name that uniquely identifies the site to improve the likelihood of ranking for the site name.
Read at Search Engine Roundtable
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