John Mueller from Google has reiterated his stance that owning a .esports domain does not provide any positive SEO effects. Responding to discussions on Bluesky, he stated that there is no advantage to having a TLD like .esports, which contradicts claims suggesting it would boost SEO. This perspective is consistent with Mueller's long-held view that new top-level domains (TLDs) do not confer SEO benefits over traditional domain endings. The community continues to explore and debate the impact of TLDs on SEO, but Mueller maintains that keywords in TLDs do not provide an upper hand.
There's no positive SEO effect from a TLD like that.
John has been saying this for a decade, saying new TLDs have no SEO advantage.
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