Google has filed a lawsuit against Yaniv Asayag, accused of running a scam network involving fake business listings on Google Maps. The network is said to have collected and sold personal data from users who interacted with these fictitious businesses. Google alleges that Asayag, along with up to 20 accomplices, created listings for essential services to entice consumers, complementing them with fake reviews. The case highlights Google's ongoing efforts to tackle impersonation schemes and protect users and legitimate businesses on its platform.
Google is suing a Maryland man, Yaniv Asayag, who allegedly created fake business listings on Google Maps as part of a lead generation scam.
The lawsuit describes an 'ongoing pattern of fraudulent conduct' in creating fraudulent business listings and collecting consumer data.
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