"(1) Google added segmentation in asset reporting. This allows advertisers to segment their asset reports by devices, time, conversions and networks. The metrics include: App campaigns: Conversions, Conversion value, Impressions, Clicks and Costs Demand Gen: Conversions, Conversion value, Impressions, Clicks and Costs Performance Max: Conversions, Conversion value, Impressions (new), Clicks (new) and Costs (new) Responsive display ads: Conversions, Conversion value, Impressions (new), Clicks (new) and Costs (new) Responsive search ads: Conversions, Conversion value (new), Impressions, Clicks (new) and Costs (new)""
"(2) Plus new channel reporting enhancements include: Bulk reporting and download of all your Performance Max campaign channel performance reports at the account-level Cost added to channel visualization ROI columns that can be added to the reporting table Segment results by conversion action and ad event type (i.e. engaged view conversions) Additional diagnostics such as limited serving due to restrictive bid targets"
Google Ads added segmentation in asset reporting to allow segmentation by device, time, conversion and network. Metrics available include conversions, conversion value, impressions, clicks and costs across App campaigns, Demand Gen, Performance Max, Responsive display ads and Responsive search ads, with several impression/click/cost/value metrics newly available. Channel reporting enhancements enable bulk account-level reporting and download for Performance Max campaign channels. Channel visualizations now include cost and optional ROI columns. Reporting can be segmented by conversion action and ad event type. Additional diagnostics flag limited serving due to restrictive bid targets. These features are fully rolling and no longer a test.
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