"Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow. Natasha Kaurra spotted this and posted on LinkedIn, "Google Ads quietly rolled out a new optimization insights layer, and it's worth paying attention to." Here is the screenshot: She added:"
"The recommendations are neatly organized into three pillars: Build a Foundation: Upload Customer Match lists to improve data quality. Drive Performance: Add sitelinks, lead forms, and remove redundant keywords. Expand and Grow: If this section is blank, it means your account structure is stable, no random tinkering needed. Forum discussion at LinkedIn. Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchas Torah."
Google is testing an optimization insights layer for Google Ads that presents recommendations across three distinct columns: Build a Foundation, Drive Performance, and Expand and Grow. Build a Foundation focuses on improving data quality by uploading Customer Match lists. Drive Performance recommends tactical changes such as adding sitelinks and lead forms and removing redundant keywords. Expand and Grow indicates opportunities for scaling; an empty Expand and Grow column signals that the account structure is stable and no random tinkering is needed. The interface groups optimization actions by priority and goal to guide account improvements.
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