Audience exclusion settings are appearing for Shopping campaigns in Google Ads, enabling exclusion of audience types previously disallowed. The availability is currently limited to some advertiser accounts, indicating a gradual rollout rather than universal release. The change reverses prior restrictions that prevented audience exclusions for Shopping campaigns and creates new opportunities to refine campaign reach and avoid unwanted audiences. Advertisers can use exclusions to improve targeting precision, optimize budget allocation, and reduce wasted impressions. The rollout status should be monitored across accounts as access may vary and features could expand or change during implementation.
Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.
Until now, you haven't been able to exclude audiences from Shopping in Google Ads. I know because I had to write the sentence "Note that you cannot exclude audiences from Shopping campaigns" like a dozen times in my book. Now you can, which opens up a whole new universe of audience opportunities for Shopping campaigns.
It seems like some in the comments still do not have access to it, so it still might not be fully live for all advertiser accounts.
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