"At the all keywords level, if you scroll down, you can now see two key metrics. These new metrics include: AI MAX expanded matches: This shows the total traffic from broad match keywords created by AI Max for Search campaigns, based on the keywords you've added. AI MAX expanded landing pages: This reveals the total traffic from search queries that matched because of your landing pages or assets, outside of your keywords. Aleksejus added, "These two metrics provide deeper insights into how Google's AI is leveraging your existing assets to generate traffic, giving you a clearer picture of your overall performance.""
"Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages."
Google Ads AI Max campaigns gained two metrics: AI MAX expanded matches and AI MAX expanded landing pages. The metrics appear at the all keywords level when scrolling down. AI MAX expanded matches reports total traffic from broad match keywords created by AI Max for Search campaigns based on the advertiser's added keywords. AI MAX expanded landing pages reports total traffic from search queries that matched because of landing pages or assets outside of the declared keywords. The metrics reveal how AI uses existing keywords, assets, and landing pages to expand reach and clarify traffic attribution for performance analysis.
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