""Multinational food and beverage companies are using advanced digital marketing techniques, including artificial intelligence and new technologies, to shape young people's food behaviors and influence their diets worldwide.""
""Strong government-led action is urgently needed to safeguard all young people from the invasive reach and powerful influence of digital marketing techniques employed by the food and beverage industry.""
A study reveals that children and adolescents are being targeted by advanced digital marketing techniques for unhealthy foods and drinks. Researchers analyzed industry reports from a marketing awards program, uncovering that multinational food and beverage companies utilize artificial intelligence and new technologies to influence young people's food behaviors globally. The study emphasizes the urgent need for government action to protect young people from the invasive reach of these marketing strategies. The analysis included 111 marketing case studies from various countries, highlighting the global nature of the issue.
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