"The advent of ubiquitous AI is a double-edged sword for content marketers. On the one hand, AI makes producing content cheap, at least in a utilitarian sense. But AI has also flooded the internet with relatively low-value content and changed the way consumers search."
"According to DiscoverSnoop, a Google Discover-focused research firm, several large websites lost significant Discover exposure after the rollout. The biggest loser appears to be Yahoo, which lost nearly 50% of its content, with its audience plunging by 62%."
"As organic traffic declines across search, LLMs, and feeds, the relative cost of content rises. To offset that cost, marketers turn to AI. But more AI-generated articles increase competition for organic traffic."
In 2026, AI-generated marketing content must attract organic traffic to be effective. While AI reduces content production costs, it has also flooded the internet with low-value content, increasing competition for organic traffic. The rise of zero-click search results and AI chat has changed consumer search behavior. Google's algorithm updates have significantly impacted visibility for major websites, leading to a decline in organic traffic. This creates a cycle where declining traffic increases content costs, prompting marketers to rely more on AI-generated content.
Read at Practical Ecommerce
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