"After the week-long Twitter backlash which received over 50,000 tweets under the hashtag #FBrape, Facebook agreed to update its policies, releasing a statement acknowledging that its systems to monitor and remove gender-based hate speech had failed. The backlash prompted 15 major advertisers, including Nissan and Nationwide, to suspend their Facebook marketing campaigns, and highlighted some of the issues brands potentially face when it comes to online advertising."
""Advertisers are rightly concerned with their ads appearing on websites that are bad taste at best and highly offensive, or illegal, at worst; why should they spend years and millions of pounds establishing their reputation only to have that investment damaged, possibly irrevocably, by something they have virtually no control over? "The excuse from the likes of the new media giants that 'we are just a pipe', is, frankly, wearing thin."
The #FBrape campaign, led by Women, Action and the Media, the Everyday Sexism Project and Soraya Chemaly with support from over 100 organisations, targeted major Facebook advertisers such as Dove and American Express over ads appearing alongside content condoning violence against women. A week-long Twitter backlash generated over 50,000 tweets, prompting Facebook to acknowledge failures in monitoring gender-based hate speech and to update its policies. Fifteen major advertisers, including Nissan and Nationwide, suspended Facebook campaigns. Industry voices warned that inadequate moderation threatens advertiser trust and brand reputation, highlighting tensions between platform responsibility and advertiser control of ad placement.
Read at The Drum
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