Streamlining the basics means ensuring that tasks such as reporting and communication are easy and effective by aligning SEO KPIs with business KPIs.
To gain stakeholder buy-in, replace traditional metrics like keyword rankings with business-focused measures such as share of voice and lifetime value.
Establishing regular communication cadences, such as quarterly road mapping and monthly reporting, allows collaboration with various teams, ensuring better alignment and expectations.
By agreeing to a communication cadence, you simplify what stakeholders can expect from you and what you can expect from them, enhancing overall collaboration.
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