As an American who cut his teeth in New York before founding an agency in London, I've seen this issue play out in both places. In the UK, we're constantly convinced that there's always something a little better, a little bigger happening on the other side of the pond. Not so in DE&I.
While the marketing industry is renowned for being adaptive, DE&I progress has been sluggish. The annual diversity report by the US Association of National Advertisers showed a 3% increase in diversity among employees from 2018 - 2022.
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