Bangladesh Bank has enacted changes to simplify payment processes for local advertisers using foreign media like Google and Facebook. A recent circular allows local ad spenders to pay through local agencies without needing separate central bank approval, provided that certain documentation is submitted, such as valid agreements and tax evidence. This update is expected to streamline operations for marketing firms involved in cross-border advertising for local companies. Compliance with existing regulatory frameworks remains essential, including oversight of transaction documentation and adherence to anti-money laundering protocols.
Bangladesh Bank has simplified foreign media ad payments, allowing local spenders to pay through agencies without additional central bank approval, streamlining operations for marketing firms.
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