"Marketing news publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren't they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out."
Marketing news publisher sites on the open internet present substantial untapped opportunities for advertisers seeking to reach engaged audiences. Despite the potential value these platforms offer, advertisers have not significantly increased their investment in these channels. Industry leaders from Onyx by Outbrain and Adelaide discuss the reasons behind this underinvestment and explore strategies to better capitalize on publisher inventory. The conversation addresses barriers to adoption and opportunities for growth in this advertising space.
#open-internet-advertising #publisher-monetization #programmatic-advertising #marketing-investment-strategy
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