"One Facebook ad was found to exploit the body image insecurities of new mothers, which the ASA deemed irresponsible and harmful in perpetuating gender stereotypes."
"Other banned ads, including Black Friday promotions on Instagram, were found to create an undue sense of urgency for individuals considering medicated weight-loss programmes."
"Juniper was also found to have failed to clearly disclose the sponsored nature of posts within Facebook weight-loss support groups."
"The watchdog has instructed Juniper to cease promoting prescription-only medicines to the public and to ensure future advertising avoids creating undue urgency or lacking transparency."
Juniper's advertisements for prescription-only weight-loss medication were banned by the Advertising Standards Authority for exploiting body image insecurities of new mothers. The ASA deemed one Facebook ad irresponsible for perpetuating harmful gender stereotypes. Other ads, including Black Friday promotions on Instagram, created undue urgency for individuals considering medicated weight-loss programs. Juniper failed to disclose the sponsored nature of posts in Facebook weight-loss support groups. The ASA instructed Juniper to stop promoting prescription medicines to the public and to ensure future ads are transparent and responsible.
Read at www.independent.co.uk
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