According to the brand, the campaign aims to finally settle the long-running Reddit debate: is a chicken wing truly a wing without the bone? Enter WhataWings, which, according to the brand, come in orders of nine white-meat chicken tender bits tossed in Whataburger's signature sauces: Honey Butter, Buffalo, Honey BBQ and Sweet & Spicy. They're currently available at all Whataburger locations for a limited time.
Our customers and superfans are clever. They deserve an ad campaign that gives a wink and a nod to their kitschy sense of humor," commented Whataburger vice-president of marketing and communications, Donna Tuttle.
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