"How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one - and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes. Still, as cluttered as your inbox may be, you do read emails. Some make you think or feel something. Every now and then, one even makes you click. How do you send more of those emails?"
"How an effective email actually works The relationship between the subject line, preview and body looks like this: Contrary to popular opinion, your subject line isn't just about grabbing attention - it's about relevance. Relevant, timely messages get opened. Irrelevant ones get ignored. Your preview text (or the first line of your email, if you're sending cold campaigns) should reinforce that relevance and timeliness. Finally, your email body should deliver on the promise of the subject line and preview text."
High inbox volume creates stress, yet some emails still get read, elicit feelings, and prompt clicks. Effective emails rely on three linked elements: a relevant subject line, reinforcing preview text, and a body that delivers the promised value and leads to a clear call to action. Every email should have one objective—such as booking a meeting, registering for an event, or building relationships—and every element from subject to P.S. should support that objective. Measure success with chosen metrics like unique opens, CTR, CTOR, replies, and unsubscribes to evaluate performance and list hygiene.
Read at MarTech
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