"A revenue driven organic strategy focused on delivering meaningful, sustainable returns in the quickest time frame possible through SEO, content and promotion."
"26% of all search engine requests resulted in some form of redirection, burning unnecessary crawl budget, delaying crawl and indexation and restricting the flow of internal link equity through the site."
"Externally linked to URLs on GLL that returned a 404 response resulting in a complete loss of link equity, which included URLs linked to from authority sites such as the BBC."
"Large scale keyword cannibalisation conflicts originating from multiple pages targeting the same keywords restricted page level performance and limited the volume of keywords that could be targeted within the overall site architecture."
GLL aimed to enhance organic search and digital reputation in 2018. A revenue-driven organic strategy was implemented, focusing on SEO, content, and promotion. A technical review of better.org.uk revealed issues like excessive redirection, 404 errors from external links, and keyword cannibalization. Local SEO was prioritized due to GLL's numerous centers, and swimming was identified as a growth area requiring additional links for improved performance. The strategy aimed for sustainable returns in a short timeframe.
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