Online luxury fashion retailers are facing significant challenges in moving inventory without diminishing brand value. The pressure from low-margin sales versus high-margin fashion is leading to substantial losses.
The online luxury market is losing billions as it tries to differentiate brands and convey quality in an environment lacking physical indicators, affecting consumer trust and perceived value.
The suggested application of the multichannel descending auction method could offer online fashion platforms a potential solution to reconcile their inventory challenges while preserving brand integrity.
As leading brands like Farfetch, Matchesfashion, and Yoox Net-a-Porter contend with layoffs and unpaid suppliers, the need for innovative selling strategies becomes paramount.
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