A.W. Chesterton trains a global sales force through Chesterton University, combining product knowledge with sales enablement. Two-week in-person sessions include daily homework where learners create and upload video responses to sales scenarios. The existing LMS made video recording and uploading difficult, consuming valuable time and frustrating learners. L&D leaders had to manually access each learner’s file, check for issues, and forward it to mentors for review, then repeat the same steps in reverse for feedback. This process was exhausting for mentors and facilitators, clunky for L&D leaders, and turned well-designed curriculum and content into a poor learning experience that discouraged participation and completion.
"The two-week in-person training sessions include homework assignments at the end of each training day, which involve learners creating and uploading video solutions to proposed sales situations. The company's LMS was not the ideal platform for this mission. Learners found it extremely challenging to record videos using their LMS. The video recording and uploading took up valuable time and frustrated learners daily."
"Each file from every learner had to be accessed by the L&D leader, checked for issues, and passed on to the mentor for review. They then repeated the entire process in reverse, from mentor to the L&D leader and finally to the learner for feedback."
"This long and arduous system deterred learners from signing up for or completing sales training programs. For mentors and facilitators, the process of checking learning outcomes was exhaustive. L&D leaders found it clunky and inconvenient."
"The strategically designed training curriculum and sound content were reduced to an unpleasant training experience for all stakeholders. Even worse, it negatively affected the organization's learning c"
#sales-enablement #video-based-learning #lms-challenges #workforce-training #learning-and-development
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