"While the online learning industry was booming before Covid-19, it has now become a central part of our lives. More Americans are taking online classes - even when it comes to cooking. While many classes are free, MasterClass, the Rolls-Royce of online education platforms, is one of the first to partner with iconic celebrity chefs such as Gordon Ramsay, Alice Waters, Aaron Franklin, and Thomas Keller. The movie-like trailers showcase famous chefs sharing moments of culinary clarity and inviting us to join them for the ride."
"Membership to the platform is $90 per class, with an option for an all-access pass for $180 a year ($15 a month). That annual fee is covered after taking two classes. Do classes priced at a premium offer something different than what we can find free? Does learning to cook from some of the world's best chefs translate to the home kitchen? I took a few classes to find out."
Online learning grew substantially before Covid-19 and has become a central part of daily life, with more Americans taking online classes, including cooking. MasterClass partners with renowned chefs such as Gordon Ramsay, Alice Waters, Aaron Franklin, and Thomas Keller and presents cinematic trailers that highlight culinary clarity. Single classes cost $90, while an all-access annual pass costs $180 ($15 per month), which equals the price of two single classes. The premium pricing raises questions about whether paid classes offer distinct value versus free resources and whether elite-chef instruction translates to the home kitchen. Gordon Ramsay’s course targets beginners building confidence in cooking.
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