Category creation is one of the highest risk/reward plays in business.It can help your business stand out in the crowded software market by avoiding the crowded paths, it can help you create rabid evangelists for whom you're the first company to truly see them, and it can help you access new budget instead of fighting to get a company to switch software providers.
#people #back #years #conversation #communities #recent-years #effectively #essentially #perspective #community-members
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