The article emphasizes the importance of nurturing post-program relationships in higher education to foster lifelong learning and repeat engagement from alumni. By building a vibrant community, institutions can counteract the misconception that effective networking only occurs in person. The piece highlights initiatives such as Harvard Business School Online's Community, which has successfully connected online learners through global chapters and virtual events, demonstrating how such efforts can turn learners into passionate advocates for the institution and strengthen its brand in an increasingly competitive landscape.
Many online learning providers must battle the misperception that community-building and networking only happen in person. At Harvard Business School Online, we launched our Community in 2018.
If fostered correctly, they're applying the knowledge they gained, sharing their experiences with their personal and professional networks, and staying engaged with your institution.
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