"I wondered how I could take that community-building expertise to other areas of my life," he says. This reflection prompted Michael Washington to create Usal Project, a community-driven initiative focused on outdoor adventures, where he connects people through shared experiences.
"Since accessibility is central to Usal's mission, Michael is emphatic about breaking down barriers that prevent people from trying new activities, including the startup costs. By offering low-cost events and access to free gear, Usal removes financial barriers to entry."
"Over the last 2 years, Michael has built Usal into a diverse community of outdoor enthusiasts and major brands like Nike and North Face have taken notice, showing the potential for collaboration and support in the outdoor industry."
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