'Page views, unique visits, and new members can often be distracting without telling the full picture,' warns Max Pete, community engagement program manager at Square. 'The metrics you define should be aligned with the business and member goals of your community,' says Jenny Sowyrda, manager of Community Strategy and Operations at HubSpot.
'Depending on the life cycle of the community, I look at foundational, engagement, and impact metrics,' says Christina Garnett, founder and fractional CCO of Pocket C.
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