Clean energy advocates are altering their messaging to highlight the financial benefits of renewable energy, appealing to self-interest rather than just environmental concerns. This shift comes in response to an increasingly nationalistic political climate. Significant investments in clean energy projects—amounting to $2 trillion—are touted as economically beneficial, particularly as traditional energy sectors face political and operational challenges. Leaders believe that focusing on profit potential can attract broader support, especially among conservative audiences, thus changing the narrative around climate action to emphasize economic opportunity over altruism.
That friend, according to U.N. Climate Executive Secretary Simon Stiell, added: "In the great horserace of life ... 'always back self-interest ... what's in it for me.'"
It's a very winning message for outreach to conservatives because it's really true," said former U.S. Rep. Bob Inglis, a South Carolina Republican who founded the conservative climate group RepublicEN.org.
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