Universe Today, a long-standing space news website, faced a catastrophic failure leading to its temporary shutdown. Fraser Cain, the founder, recognized that traditional advertising revenue had plummeted by 90%, prompting a radical change in business strategy. Instead of rebuilding on its previous ad-supported model, Cain opted for a site without ads or tracking, transitioning to a simpler structure supported by Patreon. This approach not only seeks to preserve the integrity of its content but also resonates with users desiring a distraction-free environment, maintaining the essence of scientific journalism amidst shifting digital landscapes.
Fraser Cain decided to walk away from advertising on Universe Today, opting for a cleaner site with static pages, avoiding tracking and cookies altogether.
Faced with declining advertising revenues and the challenges of reviving the site, Cain embraced a bold shift towards a more sustainable content model through Patreon.
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