Gossip serves not only as a way to communicate about others but also fosters social bonds, enhances trust, and enforces group norms within social groups.
Recent research shifts the focus from the harms of gossip to its benefits, indicating that it involves a complex interaction among the gossiper, listener, and target.
Studies show that gossiping can actually enhance liking for the person sharing information, indicating that it's a vital process in social bonding and trust establishment.
Understanding gossip's role helps us see it as a tool that shapes perceptions and relationships within social groups, rather than merely a source of conflict.
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