The Real Deal: Why Authenticity Captivates Us
Briefly

Eye-tracking and MRI scans of 20 volunteers revealed that original artworks stimulate neural responses up to ten times stronger than reproductions, enriching the brain's connections.
Martine Gosselink stated, 'The difference, by a factor of 10, is astonishing,' highlighting that experiencing authentic art significantly enhances mental engagement.
Gosselink reflected, 'We've always felt the difference. But now we can definitively say that the real thing is significantly more impactful,' underscoring the study's validation of intuition.
The research demonstrated that authentic art activates brain regions associated with consciousness, self-awareness, and personal memory, marking a profound difference from reproduced artworks.
Read at Psychology Today
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