The concerted programme by a legacy industry and its tame politicians to suppress the transition away from livestock farming rivals the devious efforts of car manufacturers against electric vehicles.
Animal farming ranks alongside fossil fuel production as one of the two most destructive industries on Earth, causing vast greenhouse gas emissions and land destruction.
Feeding ourselves with animal products is a fantastically profligate and inefficient way of using land, swallowing at least four times the resources of plant-based foods.
Weaning ourselves off animal products is as crucial for the planet as transitioning away from oil, gas, and coal; yet moral suasion has failed.
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