Repetition makes climate misinformation feel more true - even for those who back climate science
Briefly

Climate misinformation may be more effective than we'd like to think due to the illusory truth effect. Just one repetition can make a lie seem more true, impacting public support for action on climate change.
Repetition of misinformation, especially through AI-driven bots on social media and platforming of climate skeptics in traditional media, can erode public support for climate action. Coming back to scientific consensus is crucial.
The illusory truth effect works by making information seem truer with sheer repetition. Even strong believers in climate science can be influenced by repeated claims, impacting their perceptions.
Read at Nieman Lab
[
]
[
|
]