#illusory-truth-effect

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Repetition makes climate misinformation feel more true - even for those who back climate science

Climate misinformation can be more effective than anticipated due to the illusory truth effect, causing a shift in views after just one repetition.

Repeating climate denial claims makes them seem more credible, Australian-led study finds

Repetition of false claims about climate change can make them appear more credible, even to those who support climate science.
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