"Fossil ads raise emissions at a time when we should be cutting back emissions," says Femke Sleegers, coordinator of Fossil Free Advertising, a Dutch climate action group that pushed for the ban.
We thought, Shell is such a rich company, and there’s also Exxon and BP, and they all can start a similar marketing campaign tomorrow," she says. "As climate activists, we don't have the people and the means to compete with that.
Tobacco ad bans started in the 1960s, when the health effects of smoking were too obvious to ignore, starting with a ban on TV ads in the U.K. in 1965.
The law grew out of another campaign that targeted Shell, where activists pressured the city to stop supporting greenwashing efforts by organizing events that seemed sustainable.
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