"Johnnie Walker Blue Label Ultra is a truly progressive stride forward for Johnnie Walker, Diageo and the industry. We didn't know what we were going to be able to achieve... This new, lightweight bottle is a thing of exquisite beauty; but more importantly, it demonstrates what is possible when it comes to lightweighting glass."
"This new bottle has been five years in the making. The scotch brand set out to 'move the spirits industry forward,' and was inspired by how the luxury industry was moving away from heavy equating to quality..."
"Now, it has revealed this new bottle, which at 180g (without the closure), weighs an impressive 118g less than the previously claimed lightest whisky bottle."
"As Johnnie Walker strived to create a lighter bottle, for the first time ever it moved away from its iconic square shape to that of a teardrop. A major move in an industry that relies so much on tradition."
[
Collection
]
[
|
...
]