How the west's wellness industry is driving Ethiopia's frankincense trees towards extinction
Briefly

In terms of popularity, frankincense now far outstrips lavender, tea tree and other botanicals. Frankincense is our signature product - our bestseller.
While frankincense has been used for religious rites since time immemorial, the aromatic resin has more recently been adopted by the wellness industry.
An American aromatherapy company hails frankincense as the king of essential oils, claiming it can promote cellular health and immunity. Their 15ml bottles retail at $115.
Until about 20 years ago, the demand for frankincense was mostly from churches, says Frans Bongers, professor of forest ecology and management at Wageningen University.
Read at www.theguardian.com
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