The map reveals a key strategy by the Climate Museum: imbuing viewers with agency to interact with art, in hopes they'll take action in the climate crisis.
Massie says that the creation of the museum came from seeing the superpowers of museums as cultural institutions with high levels of public trust.
By combining art with learning opportunities and calls to action, visitors leave seeing their own agency and ready to take action in a new way.
Ultimately, this very simple formula is astoundingly effective at helping people understand themselves as agents of change.
#climate-change #art-and-activism #cultural-institutions #public-engagement #environmental-awareness
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