How a former Shell executive became a clean energy CEO
Briefly

Cindy Taff reflects on her career in oil and gas, questioning if she is guiding her daughter right as societal values shift toward clean energy. Taff recalls her daughter's probing questions about her career choices, which made her consider the future of the industry she was part of. Guided by that reflection, she considers the implications of her work and the broader energy transition the world is undergoing.
Despite working on unconventional oil and gas production for Shell, Taff was an advocate for geothermal energy, facing limitations within her company as they prioritized quicker returns on investment over sustainable options. Taff's vision and willingness to explore innovative energy solutions was often met with resistance, highlighting the struggle within traditional energy sectors to adapt to renewable energy needs.
Brianna's journey into renewable energy reflects a generational shift, as she sought an internship at a geothermal startup founded by her mother's former colleagues. This highlights the desire of younger generations to embrace sustainable and clean energy options over traditional fossil fuels, and underscores the importance of mentorship and familial influence in career choices.
As the energy transition accelerates, stories like Cindy Taff's emphasize the challenges and thought processes faced by individuals within fossil-fuel industries. Taff's eventual acknowledgment of her daughter's perspective showcases a transformative mindset that is essential for progressing toward a sustainable future.
Read at Fast Company
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