Google's investment in carbon removal credits from Holocene illustrates its commitment to offsetting GHG emissions, aiming for significant cost reductions in DAC technology by the 2030s.
Direct air capture (DAC) technology, while promising for reducing atmospheric CO2, faces the challenge of high operational energy demands and the need to drastically lower costs for scalability.
Holocene aims to revolutionize DAC by utilizing an innovative process that merges liquid and solid methods, potentially making substantial strides towards affordable carbon capture in the near future.
The shift towards employing advanced carbon removal technologies reflects a growing urgency across major corporations, like Google, to achieve net zero emissions in response to climate change.
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