Range Rover executives acknowledge the challenge of blending historic qualities with innovation in their first electric vehicle but have achieved success in retaining luxury and capability.
Jaguar-Land Rover COO Lennard Hoonik emphasized the importance of identity in the EV design, stating, 'The electric Range Rover has to be a Range Rover first.' This ensures a consistent brand experience across different powertrains.
The new electric Range Rover will maintain a dual-motor all-wheel drive setup, similar to its competitors, allowing for off-road capabilities without compromising brand identity.
Executives insisted that despite the EV's silent operation, it retains the essence of the Range Rover brand, aiming to deliver comfort and a go-anywhere experience synonymous with its legacy.
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