The article critiques the trends in science journalism, highlighting how the visual appeal of a press release, especially images of charismatic animals, can overshadow critical analysis of the research. It argues that well-funded companies like Colossal Bioscience produce more compelling press releases, making it easier for overworked journalists to cover them without thorough investigation. This week, Colossal's release about gene-edited 'woolly mice' showcases the issues of de-extinction in a context where many species face extinction, questioning the moral and ecological validity of such efforts.
Outlets often prioritize press releases with high-quality images, particularly of charismatic animals, leading to higher engagement and coverage, regardless of research quality.
Well-funded companies create more appealing press releases, enabling journalists to produce stories quickly, often at the expense of critical analysis of the research.
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