The article discusses the growing potential for space advertising, exemplified by Avant Space's launch of the first space media satellite. This technology facilitates bright advertisement displays visible from Earth, raising concerns among astronomers about light pollution's impact on stargazing and scientific observation. Piero Benvenuti, a former official at the International Astronomical Union, emphasized the need for international regulations to prevent obtrusive advertisements in space, highlighting their potential to disrupt both natural night skies and scientific work.
"There is absolutely no reason why you should use space in such a useless way to advertise commercials," Benvenuti says.
"Benvenuti urged delegates from 104 member nations...to ban obtrusive space ads, warning that such displays could otherwise become the ultimate light trespass."
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