Even within a profit-driven system where money often overshadows morals, the Green brothers have pursued tangible philanthropy. They moved from raising awareness to creating Good Store, a venture that sells sustainable, quality products and donates all profits to charity. The brothers draw on a nonprofit-rooted upbringing— a father at The Nature Conservancy and a mother active in community causes— and formative experiences such as John's work as a student chaplain in a children's hospital. Their background and platform informed a focus on global health equity and a commitment to meaningful, profit-free charitable giving.
Award-winning authors and YouTube trailblazers Hank and John Green have a storied history of supporting global health causes. At first, they did so by raising awareness with their platform. Now, the always innovative brothers are trying a more active form of philanthropy. Their latest venture, Good Store, is taking social justice to a new level, selling sustainable, quality products and donating 100% - yes, 100% - of profits to charity.
They grew up in a family deeply rooted in nonprofit work: their father worked at The Nature Conservancy, while their mother was a community activist. Early in his career, John worked at a tertiary care children's hospital as a student chaplain - an experience that proved to be immeasurably formative. "Every kid who came into that place received excellent care," he recalls. "It wasn't perfect, and the outcomes weren't always what people wanted, but everyone had a chance."
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