That was the name he had selected for his first fragrance, which he sold through a partnership with Estee Lauder.
Soon after the launch of his cologne, Unforgiven, Mr. Combs appeared at the New York Stock Exchange with, from left to right: Todd Kahn, an executive at Sean John; John Demsey, the president of Sean John Fragrances; John Thain, the head of the N.Y.S.E.; Terry Lundgren, the chief executive of Federated Department Stores; and William Lauder, the chief executive of Estee Lauder.
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